The MAINE Group
The thorough expansion of the successful seafood restaurant turned international restaurant group. The MAINE had gathered momentum for its brand and was beginning to represent a feeling, a reputation and a result.
The challenge was to harness these admirable traits of the business and create a visual identity, strategy and brand that reflected the emotion and success the restaurant had worked so hard to create. From entrance signage, down to the hover effects on the website imagery - we had to deliver a meaningful, aligned visual strategy.
Brand Identity, Creative Direction, Strategy
The solutions we found with The MAINE are easy to see. Together we had created an established, professional looking organisation that expanded across the United Arab Emirates and to the United Kingdom.
I was proud to be responsible for the visual strategy, creative direction and all graphic design. I was able to push boundaries with ideas, collaborate with talented designers, photographers and copywriters to create a full stack of gorgeous assets, styles and identities for multiple venues and brands.
Photography by Slate Agency.