Brand Designer and Art Director based in London. With 11 years experience in brand identity, art direction, design strategy, and UI/UX. Working with Four Seasons, Careem, Casio, OSN and Adidas. With a vast experience leading brand development projects & launching businesses.
Experience
Griffin, Head of Brand Design
A dynamic role that combines an attention to detail, context focus, and the multidisciplinary skills of a senior designer – with a creative director component, responsible for managing contributors, writing brand strategy, briefing teams, and delivering high-stakes work; conference design, brand partnerships, evolving a brand identity.
2022 - Present
Slate Agency, Head of Design
Head of design department, managing international projects, timelines and staff for everything digital, print and branding. Clients include Four Seasons, Lancome, L'oreal, Crowne Plaza and other established boutique brands.
2018 - 2022
Freshly Pressed DXB, Co-founder, Shareholder
General Manager for a creative consultancy start up in Dubai. Responsible for winning projects, client communication and managing creative professionals within branding, graphic design and event management. Clients include OSN, Jumeirah, Dubai Design District.
2016 - 2018
WNN Limited, Graphic Designer
Full corporate progression from junior designer to senior designer, eventually leading creative projects for this publisher. Communication and organisational skills are refined by managing ongoing accounts with luxury clients: tourism boards, hotels, fashion and automotive sponsors. Lead designer & art director for Casio’s 'G-SHOCK: Middle East’ magazine.
2015 - 2016
Other Experience
Freshly Ground Sounds, Volunteer to General Manger
Dubai-based initiative that provides a platform for artists to express themselves with music, art, craft and collaborate with brands like: Jumeirah, Emaar, Hilton, Virgin, Adidas, Palladium and Mini Middle East.
2016 - 2018
The Design Hub, Graphic Designer
Undergraduate opportunity that enables leading students to gain exposure to the real market of design and to work alongside clients in a fully-operational design studio.
2012 - 2014
Education
Graphic Design 2011 — 2014: Bachelor of Arts (Hons), Plymouth College of Art
Art & Design 2010 — 2011: Diploma, Plymouth College of Art
Awards
Summer Show 2014, Winner for Visual Identity of Graduate Show
Qualities
Freelance designer
(2014 – Present)
Adobe Suite; Illustrator, Photoshop, InDesign, Premier, After Effects, Xd, Lightroom.
Business Experience; business owner and shareholder in U.A.E; Freshly Ground Sounds
Co-founder of UK design studio; Night + Day
British Sign Language








